Our Approach to Sustainability
Our guiding principles
CONTRIBUTE
Towards Saudi Arabia’s digital transformation journey to achieve Net Zero by 2050.
OPTIMIZE
Operational efficiency and business performance.
ENHANCE
The work environment and create new opportunities.
CULTIVATE
An inclusive culture of sustainable and ethical innovation throughout our company.
INCREASE
Rate of women's participation in tech companies within the private sector.
IMPACT
Our positive impact through purposeful collaboration and partnership with suppliers, key partners, clients, and community groups.
CONNECT
With customers and other stakeholders to listen, learn, engage, and understand how to continuously improve their experiences.